A Study of the Relationships among Smart Phone Product Features, Customer Satisfaction and Brand Loyalty
碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === The study explores the relevance of product features, customer satisfaction, and brand loyalty to consumers using smart phones. After the literature analysis, the research hypothesis was put forward. The questionnaire survey method was used to conduct research....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mn6fr9 |