The Relationships among Brand Image, Brand Loyalty and Customer Satisfaction: A Study on Tennis Racket Brands

碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === This study aims to explore relationships among brand image, customer satisfaction and brand loyalty by using Taiwanese tennis participants as the focus of the research. Questionnaire survey was conducted by means of convenient sampling. A total of 150 questionna...

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Bibliographic Details
Main Authors:	LUO,YUAN-LONG, 羅元隆
Other Authors:	HUANG YI FEN
Format:	Others
Language:	zh-TW
Published:	2019
Online Access:	http://ndltd.ncl.edu.tw/handle/upyxdt

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