A Study of the Relationships among ProductKnowledge of Bottled Water, ConsumptionAttitude, Self-Efficacy and ConsumptionBehavior Intentions

• Main Authors: LIOU,JHE-JIA, 劉哲嘉
• Other Authors: CHEN,YI-PING
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/89ntbt

碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === This study focuses on the relationship between Product Knowledge of Bottled Water, Consumption Attitude, Self-Efficacy and Consumption Behavior Intentions. A total of 366 copies were collected for consumers in central Taiwan, valid answers 356 points and 10 were invalid questionnaires. The results of the study show that the Product Knowledge of Bottled Water has a significantly positively correlated with the Consumption Behavior Intentions, so the hypothesis is established; the green consumption attitude is significantly positively correlated with the Consumption Behavior Intentions, so the hypothesis is not established; the green consumption self-efficacy and consumption behavior intention are significantly negative Relevant, so the hypothesis is not established. Due to the rising awareness of environmental protection and the serious impact of global warming, we should promote green consumption, and often the general public is greedy and convenient, think that bottled water is available everywhere; for example, there are many large-scale activities in Taiwan (such as marathon, religious carnival, campaign rally, etc.) need to sponsor a large amount of bottled water, so it is not considered to be a non-environmental product. In order to protect the environment, we must start with simple bottled water products, reduce the amount of bottled water, and love the earth. Finally, this research suggestion also proposes that this issue should be viewed squarely. Only when consumers change their perception of bottled water, environmental protection keep it possible.