A Study on Business Model of Numerology and Day Selection Organization

碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === In the Chinese social life, people in the numerology industry are no strangers, whether it is the naming of newborns, the choice of the day, the planning of Feng Shui. Numerology has a long history. With the changes of the times, the new modes of operation have...

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Bibliographic Details
Main Authors: HOU, WEN-O, 侯文娥
Other Authors: TSENG, CHING-CHIH
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/47zaxs
Description
Summary:碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === In the Chinese social life, people in the numerology industry are no strangers, whether it is the naming of newborns, the choice of the day, the planning of Feng Shui. Numerology has a long history. With the changes of the times, the new modes of operation have been born. This study uses the case study method and interview methods in qualitative research to analyze the traditional numerology museum’s SWOT mode and current business model. After the analysis, it was found that the network of traditional numerology and new media were lacking, therefore recommended to strengthen this part and give a new business model canvas.