Exploring the Process of Tourists Purchasing on Cultural and creative product with AIDA Theory- The Example of Kinmen Steel Knife
碩士 === 朝陽科技大學 === 休閒事業管理系 === 108 === With the changes in life, sightseeing and consumption patterns, the tourist's pursuit of sensual tourism activities is mainly to experience local culture. The purpose of this study is to explore the internal history of tourists purchasing Wenchuang products...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fhc9vv |