| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系 === 107 === The purpose of this study is to explore the relationship among the volunteers’ self-efficacy, work values and willingness of sustainable service, and to discuss the difference among the volunteers’ self-efficacy, work values and the willingness of sustainable service. The research sample was the volunteers who serve in the National Museum of Natural Science via the method of convenience sampling. A total of 540 questionnaires were distributed, 516 valid responses, effective collection rate was 95.56%. According to the purpose of study, data analysis included descriptive statistic, independent t-test, one-way ANOVA, multiple simultaneous regression analysis statistics. After statistical analysis, the findings are as follow: 1. Participating in volunteering helps to improve their awareness of their abilities; 2. Women have a higher perception of their abilities than men; 3. The higher the age of the volunteers, the higher the perceptions of themselves; 4. Volunteer self-efficacy has a positive impact on the work values; 5. Volunteer self-efficacy has a positive impact on the willingness of sustainable service; 6. The volunteer work value has a positive impact on the willingness of sustainable service. Finally, based on the results of this study, practical strategies and recommendations were purposed.
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