| Summary: | 碩士 === 朝陽科技大學 === 工業工程與管理系 === 107 === C company is the case company of this study. It belongs to the retailer in the traditional mechanical hardware industry. In recent years, due to the change of industrial structure, the study investigates business problem of C company and proposes business strategies.
Firstly, by PEST and five-force analysis in the external environment, the study tries to find the opportunities and threats of Company C. Then the value chain analysis is used to obtain the advantages and disadvantages of Company C. Finally, we develop the business strategies by SWOT analysis.
The results show that the opportunity of Company C is to establish interent shop and use different products for enhancing competition opportunities. For threats, there are tariffs, trade decreasing, and the establishment of sales departments in the supply chain. For the advantage, there are customized services and goods are selected by local manufacturers. The disadvantage is that the traditional products are unsalable, the inventory items are more and more, the manpower is insufficient, and the financial risk is increased.
This study suggests that Company C should establish a interent shop according to various products, and then select better materials to enhance the competitive advantage.
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