| Summary: | 碩士 === 崇右影藝科技大學 === 經營管理系 === 107 === The purpose of this study is to explore the differences in financial management behaviors and risk preferences among people with different demographic variables and financial information sources.
The questionnaire survey method was used to retrieve 385 valid questionnaires. The data analysis methods used descriptive statistics, reliability analysis, factor analysis, independent sample t-test, one-way analysis of variance, cross-analysis, and Pearson correlation analysis, etc.
According to the statistic and analysis results, the findings of the survey were as follows:
1. Majority of people who took the surveys shows how they decide to invest and get financial information sources refer to get to know “Industry Dynamics”, and overall have good financial behaviors. In addition, “The Risk Preference” is dominated by neutrals.
2. According to the result of the two surveys, the first survey shows there are two aspects this study focus on as financial information sources of "industry dynamics" and "others' recommendation”. The second survey concentrates on “Financial Management Behaviors” causes four aspects, which are "financial goals", "revenue and expenditure habits" , "financial tools " and "investment tools" .
3. Depends on "genders", "ages", “marriage status" and “monthly income" will affect the result of "Financial Behavior".
4. Depends on "genders" and "monthly income" will affect the result of “Financial Risk Preference”.
5. People who took the surveys shows more get to know “Industry Dynamics” will tend to involve “Financial Risk Preference”.
6. People who took the surveys have clear picture of “Financial Goals”, “Financial Tools” and “investment Tools” will tend to involve “Financial Risk Preferences”.
|
|---|
