| Summary: | 碩士 === 中原大學 === 國際經營與貿易研究所 === 107 === This research compares the after-sales service contents of various kinds of products of SEYI Company, and points out the differences between Servo Press and traditional Mechanical Press in this research method, and takes the brothers brands of Toyota and Lexus in automobile manufacturing industry as examples to make more contributions to the sales and service process of SEYI Company''s Servo Press, so as to enhance sales. Business opportunities.
In the course of research, it is found that the sales volume of Punch Press is much larger than that of automobile industry and service market. The characteristics must be distinguished and not fully applicable. The Mechanical Press still adopts Passive Service according to the original mode. However, for a single product "Servo Press", both the author and the company decided that efforts should be made to promote the concept of Active Service.
The results of the study found that the Active Service for the Servo Press, and the regular follow-up care for each Servo Press or the same customer appointed an Exclusive Service Person, not only let the existing customers appreciate, through the wide publicity of the industry, to promote the promotion of the company''s Servo Press sales volume.
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