| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 107 === Under the brand restriction, regional distributors have difficulties in growing. In this paper, JF Food Company is a case study, and the growth strategy model under the restriction of A brand company. The brand restrictions include “regional restrictions”, “customer restrictions” and “commodity-specific and exclusive restrictions”.
This study summarizes the analysis in a deep description. By describing the history and methods of case company breakthroughs, it is found that regional distributors will be highly influenced and limited growth strategies with brand restrictions. Under external environmental factors, the impact of restrictions will be exacerbated, but the thrust of growth strategies will also be formed. And the limitations of the brand have an impact on the case company and must be broken through indirect means.
There are three recommendations in this study: First, the general distribution or general agent should be the preferred choice. Second, special attention should be paid to chain customers. Third, the case company''s growth strategy is slightly common, similar to the niche market, which is conducive to companies that are trapped in growth difficulties, can change their status first, and indirectly break through the limitations of higher-level companies.
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