| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 107 === This study mainly explores how to condense corporate culture and effectively leverage its competitiveness by exploring the superior competitiveness of Taiwan’s quartz industry giants in the face of rapid changes in electronic communication products, threats to competitor technology development, and the rise of foreign products. Ensure that the company continues to maintain good management performance.
In the article, the quartz component of the car is used as the topic of discussion to analyze the development of the future automotive electronics market, and to link the core technology development of the new products of the case company. To challenge the overall quartz industry, use SEOT analysis to find out the merits of the case company. The shortcomings are based on short-, medium-, and long-term countermeasures in order to effectively face all the challenges of the market.
In addition, in the course of the research, the turmoil of the advantages and disadvantage of the competition brought about by the changes in the production area, and the proposal of the rise of the AI smart industry to the revolutionary impact of future manufacturing, as a reference for follow-up corporate strategy.
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