A Study of Relationship among Service Quality, Customers Satisfaction and Behavior Intention：A Case onFast Food Chains of McDonald、KFC and Mos Burger in Zhubei Area
碩士 === 中國科技大學 === 企業管理系 === 107 === Nowadays, because of the intensely competitive life and convenience, more and more people dine at fast food restaurants. The growing of fast food chains in Taiwan faces with very strong competition. The fast food chain to survive is to satisfy customers’ needs and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k4buq4 |