| Summary: | 碩士 === 中國科技大學 === 室內設計系 === 107 ===
Since the establishment of Datong Company in 1939 ,
The development of household electric appliance industry
had seventy-nine years of history .The method of traditional
business has evolved within times,online and offline started
to affect the consumptive pattern,and the industry of traditional
household electric appliance attracts customers through store
display which is the purpose of my research . In the past,
customers would go to the retail store nearby, chain store or
hypermarket in need of purchasing household electric goods.However,
as time went by and the consumptive patterns changed, customers
could be attacted through Online to Offline to specific retail
stores. When customers were faced to choose between stores,
how would they choose? Nowadays commercial display surely has
some advantages but the industry of traditional household
electric goods gradually disappeared with the hypermarket
taking its place in Japan.In contrast , Taiwan’s traditional
household appliance industry still exists, and the brands
even asked salesmen to open three new household electric
appliance retail store every year, represents that the
industry has not been replaced by time. Based on the
hypothesis verification and analytic results,this study
shows the following conclusions :
1.The display of the store will affect customers’ consumptive behavior.
2.The evolution of consumptive patterns formed different types of
consumptive behavior , holding different activities combined with
O2O for different customers.
3.Online and Offline consumption behavior changes, and always pay
attention to how the society changes in order to improve
professionalism in the store.
4.The display of traditional household lectric etail store needs to be
localized and serviced .
5.Consumptive patterns change in ways , therefore ,the display needs to be
changed according to different seasons or holidays , in order to stimulate
customers’ desire to purchase .
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