A Study on the Impact of Corporate Image, Ethical Sales Behavior to Relationship Quality and Customer Loyalty— A Case Study of Life Insurance Industry in Taiwan

碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 107 === In recent years, Taiwanese financial industry system has been constantly changing. In addition to the integration of the financial institutions, the advancement and attention of information technology have also improved the overall operational efficiency...

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Bibliographic Details
Main Author: 江慧瑜
Other Authors: 翁耀臨
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/tvj4fe

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