A Study on the Impact of Corporate Image, Ethical Sales Behavior to Relationship Quality and Customer Loyalty— A Case Study of Life Insurance Industry in Taiwan
碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 107 === In recent years, Taiwanese financial industry system has been constantly changing. In addition to the integration of the financial institutions, the advancement and attention of information technology have also improved the overall operational efficiency...
Main Author: | 江慧瑜 |
---|---|
Other Authors: | 翁耀臨 |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/tvj4fe |
Similar Items
-
The Study of Ethical Sales Behavior on Customer Loyalty: A Case Study of Apple Inc. in Taiwan
by: Comtas Tassawa, et al.
Published: (2014) -
A Study of Customer Relationship Marketing and Loyalty Behavior in Life Insurance Industry
by: Li-Ti Liang, et al.
Published: (2010) -
THE IMPACTS OF CUSTOMER PERCEIVED VALUE, ETHICAL SALES BEHAVIOR, AND RELATIONSHIP QUALITY ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN THE INDUSTRIAL MARKETS
by: Wen-Ding Pei, et al.
Published: (2008) -
The Study of Customer-Oriented Behavior of Life Insurance Sales Personnel
by: Che-Hao Hsu, et al.
Published: (2006) -
A Study on Customer Loyalty Behavior for Family Life Cycle in Insurance Company: The Moderating Effect of Sociability and Sales Capability
by: KAO, CHING-WEI, et al.
Published: (2017)