The Influence of Sales Promotion、Advertising Effect and Perceived Value on Consumer Purchase Intention - A Study of Sneakers.
碩士 === 長榮大學 === 管理學院經營管理碩士班 === 107 === This study is to understand how the operators of sneaker sales market can grasp the preferences of consumers. Generally speaking, the operators often use sales promotion and advertisement to gather consumers to change the perceived value of them. The ultim...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x3fmt2 |