Analysis of Key Factors Affecting Customer Revisiting Afternoon Tea Restaurant by DEMATEL

• Main Authors: Chen,PO-YU, 陳柏瑀
• Other Authors: Lo,Shih-Ching
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/5k8szg

碩士 === 中華大學 === 運輸科技與物流管理學系 === 107 === Under the vigorous development of the Taiwanese food and beverage market, the catering industry is all-in-one, hoping to make its own meal a place in this limited market. This study is a key factor in the willingness to repurchase food and beverage in the catering industry. The case study method is used to explore the H store and the causal relationship and influence between the factors are obtained through the expert questionnaire. Then the DEMATEL (decision laboratory analysis method) is used. analysis. After the study found that the core factors of the catering industry's willingness to repurchase are: the location of the catering industry, the overall environment of the catering industry, the satisfaction of preferential activities, the price of goods, and the service quality of the catering industry. These five factors are most likely to affect the overall response. , resulting in the final success or failure of the restaurant industry. The results of this study will allow food and beverage operators to improve as a factor to increase the number of customers in the restaurant industry to purchase and repurchase.