A Discussion on the Precursors of Road Run Participants’ Intention and their Influence on Customers’ Brand Attitude towards Sponsors
碩士 === 中華大學 === 企業管理學系 === 107 === People are now paying more attention to health issues. With an increase in the number of people participating in road runs year by year, road running has now become a trend. Participants have different motivations and purposes in attending road runs; thus, this stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/snt9b5 |