Explore the Key Factors for Customers to Choose Automobile Inspection Factories by AHP Analysis - Taking Hsinchu Area as an Example

• Main Authors: CHEN,MU-GUEI, 陳木貴
• Other Authors: YEH, MING-LANG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/djsam4

碩士 === 中華大學 === 企業管理學系 === 107 === With the social changes and economic development, the car has gradually become a necessity for families. In the rapid growth of the number of cars, the government regulatory authority has been unable to cope with the following regular inspection of cars business, so began to entrust private automobile inspection factory for inspection business. In order to survive in the competition, many agents of inspection have launched many services and marketing methods in the hope of increasing the source of customers. But what is the additional service the guest needs? This is a question which the agents of inspection want to know. Based on the above research background and motivation, this study collected data through literature reference and questionnaire survey, and stood in the position of acting factory inspection. Find the generation that can attract the owner to check factory the key factor for the factory inspection vehicle, and will be ordering these key factors to establish evaluation level, using Hierarchy analysis method (Analytic Hierarchy Process, the AHP) for each factor weighting analysis, AHP questionnaire distributed object for various auto generation detection Hsinchu area factory have certain qualification and experience of the eight professional qualification 32.5 years on average, so the AHP questionnaire has its representative, research shows. In the three aspects of service, region and vehicle sales, the agent inspection operators and professionals believe that "vehicle sales" is a relatively attractive factor for car owners to come to the agent inspection factory; As the waiters, inspectors check, recreational facilities, population density, recent business circle, gas stations, new car sales, car sales, middle ages to buy nine criteria, the generation plant operators and professionals think relatively attractive check factory owners to generation of the first three factors, in order to "leisure service", "gas station", "new car sales. Since the inspection service is a fixed vehicle maintenance project service unit stipulated by the government, in the past, the maintenance site only focused on improving the maintenance project service, but now the competition is fierce, so the maintenance site must also seek for innovation and change, to create other values in addition to professional services.