Formulation of Traveling Business Strategy in Thailand

• Main Authors: Bazzam Abdullatif, 李 星
• Other Authors: WEI, CHIU-CHI
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/3ubgm4

碩士 === 中華大學 === 企業管理學系 === 107 === This study is to develop business strategy for traveling agency in Thailand using a conceptual model as after several troublesome years, Thailand is undergoing a wave of political and economic reforms aimed for the long term. At the heart of this economic transformation, some innovating approaches are leading the way towards a sustainable future for Thailand in some key industries such as digital technologies, bio plastics and energies. Meanwhile, tourism is still the most important aspect as the governments from all around the world are trying to attract tourists and the benefits they bring to the local economy. The competition is especially intense with countries from Asia-Pacific and the Middle East,which directly impact businesses of the tourism industry in Thailand. This study discussed and studied about how to apply the conceptual models of traveling business in Thailand through political instability to become more competitive in the market and why Thailand remains an interesting investment opportunity despite recent troubles, and Thailand should see a positive economic and financial outcome to the recent coup. Nowadays Thailand attracted most tourists from China as the main market and what if the main markets are not Chinese anymore, so who will be the next replacement markets. therefore, this study has occurred in order to prove that why Thailand become the best tourism destinations in Asia currently?, Is Chinese market the only choice for the tourism in Thailand or is there any other interesting market such as European market, Middle East market or Asian market which were related to the regional market. therefore, this study has occurred in order to explore why Thailand become the best tourism destinations in Asia nowadays and to examine how to get through the political instability and economical crisis in Thailand positively with innovative models of strategy for travel agencies in Thailand.