Exploring the influence of switching cost on loyalty towards online booking websites

Exploring the influence of switching cost on loyalty towards online booking websites

碩士 === 長庚大學 === 商管專業學院 === 107

Bibliographic Details
Main Authors:	Yi Hsun Lee, 李怡萱
Other Authors:	L. T. Huang
Format:	Others
Language:	zh-TW
Published:	2019
Online Access:	http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107CGU05627018%22.&searchmode=basic

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