Factors Affecting the Adoption Intention of Mobile Payment- A Unified Theory of Acceptance and Use of Technology Perspective

• Main Authors: HUANG, CHAO-KAI, 黃昭凱
• Other Authors: ROAN, JIN-SHENG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/bc9k3p

碩士 === 國立中正大學 === 資訊管理學系碩士在職專班 === 107 === With the maturity of mobile technology, people's daily lives are increasingly affected by mobile commerce. Mobile providers are also beginning to offer new services that are interesting or beneficial. In particular, the mobile payment system allows consumers can use their mobile devices to pay for goods and services anytime, anywhere. Mobile payment is expected to set off a boom in the future. Base on Unified Theory of Acceptance and Use of Technology, the research also included factors such as mobility, compatibility, convenience, reachability and convertibility. An online survey via the Internet collected a total of 183 valid questionnaires for further analyses. The results showed the followings: 1. Performance expectancy, effort expectancy, and social influence had positive effects on consumers' intention to use. 2. Mobility, compatibility, convenience, reachability and convertibility had positive effects on performance expectancy.