How Advertising Pictorial and Text Layout Affect Consumer Behavior - The Moderating Effect of Buying Purposes
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 107 === Consumers will consider many factors before making their decision to purchase goods. Usually, the consumers see the advertising pictures before seeing the products. The advertising pictures will give them different impression and feelings. Consumers will ha...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4ra2v6 |