The Influence of eWOM on Consumer Purchase Intention: A Study Based on Information Adoption Model
碩士 === 國立中正大學 === 資訊管理系研究所 === 107 === The emergence of the Internet has led to the spread of Word-of-Mouth(WOM) no longer limited to face-to-face communication. Electronic Word-of-Mouth (eWOM) allows consumers to receive or disseminate product related opinions and experiences through the Internet...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hwt87k |