Use Balanced Scorecard Exploring Business Performance-Taking ̊F Company as an Example

• Main Authors: WENG,WEI-CHUN, 翁瑋駿
• Other Authors: HSU, CHIA-WEN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/65558u

碩士 === 國立中正大學 === 企業管理系研究所 === 107 === Nowadays, in the face of an international competitive market and business environment, the business environment will change with the economy, and the traditional industry will gradually move toward a small scale. The operators and high-level management will spend a lot of money on the relevant visions of the planning enterprises and the business performance of the enterprises. Work, so the way to comprehensively measure business performance to achieve the combination of management and strategy is a major issue facing the current business. In this study, the Balanced Scorecard developed by Robert S. Kaplan and David P. Norton was used as an evaluation performance tool. The research direction and theme were to use the balanced scorecard to explore corporate performance. A company listed in the optical industry, analyzes the development of Taiwans optical industry, and discusses the business performance F of the case F company, using the financial facet of the balanced scorecard, customer facet, internal process structure, learning and growth. The four facets of the facet are analyzed and researched, and the interviews of the financial department, personnel department, business department, and senior management of the case company are combined. The information discussed in the literature is analyzed, and each facet is imported into F company. Relevant information, as well as relevant content of the interview. The final research aims to enable F to use the Balanced Scorecard in combination with the actual strategy, and to use the Balanced Scorecard to explore suitable performance assessment methods, so that management decisions can be more directiond and will be studied. The results and recommendations are provided to F Company as a reference for future performance evaluation.