Exploring the Influence of Hue, Brightness and Need for Touch on Purchase Intention of Consumers' Online Shopping– Using Sensation Seeking as Moderator
碩士 === 國立中正大學 === 企業管理系研究所 === 107 === The popularity of technology devices has brought convenience to life and has made "online shopping" as an important way to purchase products. With consumers spend more on online shopping, the shopping trend has moved from offline to online. The compet...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9zk7pj |