Differences between Domestic and International Brand Page Management in the Context of Facebook: in the Department Store Industry
碩士 === 元智大學 === 資訊管理學系 === 106 === The chairman of Taiwan's renowned department stores believes that the rise of social networks has created a "retail community” trend. This research uses three USA fan pages and two Taiwan fan pages as the research targets, analyzes these five cases’ fan p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5jf46s |