| Summary: | 碩士 === 國立雲林科技大學 === 創業管理碩士學位學程 === 106 === According to the statistics of Ministry of Education, there are 5200 or so students majoring in the departments related to music. There are 1000 and more people graduating from the department of music every year and hundreds of amateur bands in Taiwan. As a result, the domestic market of musical instruments has reached to a certain extent. People used to purchase the instruments in traditional physical retail store. Nevertheless, with the burgeoning of e-commerce platform, the consumers have changed their shopping habits. E-commerce platform has become an important part of shopping. Consequently, this program is going to set up “The Mot’ Instrument”,which is a platform that provides the customers high-quality products and high efficiency purchasing procedures.
The biggest instrument enterprise is KHS. Except acting as agent of YAMAHA, KHS also has many private brands, such as JUPITER, ALTUS and so on. There are retail sales of KHS all over Taiwan and it has a high reputation. If we could make a use of the influence of the merchandise, the brand awareness would definitely increase sharply. In this way, we could expand the market and simplify the purchasing procedures to lower the fixed costs. Addition to help KHS to develop e-commerce, the brand power could attracts more producers to establish further cooperation and strive more dealerships for KHS.
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