The Effects of Willingness to Revisit on Attraction and Recreational Experience in Theme Park

• Main Authors: LIAO,I-CHEN, 廖宜珍
• Other Authors: YU,SHIH-CHENG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/283spp

碩士 === 國立雲林科技大學 === 休閒運動研究所 === 106 === The purpose of this study is to explore the effects of willingness to revisit(WR) theme park on attraction and recreational experience(RE). The attraction of theme park is the external force for tourists, additionally, the RE of visited theme park is the internal force. Which is the determinater to make a decision for a tourist revisiting theme park? A convenient sampling method was used to collect data at two leisure farm parks in middle south Taiwan. The survey started from 13th January, 2018 to 28th January, 2018. A total of 420 questionnaires were sent out, and 412 valid ones were returned. The recovery rate was 98%. The data was analyzed with SPSS 22.0 statistical suite software and using analysis methods as follows: descriptive statistics, item analysis, exploratory factor analysis, reliability and validity analysis, independent t-test, one-way ANOVA, correlation analysis, multiple regression, etc. the results as follows: (1) The most features of participants are female, married, 31-40 years old, undergraduate, work on business and service industry, accompany with family members and relatives. (2) Visitors of different levels of education have significant difference in attraction. Married visitors have significant difference in RE and WR. (3) The image of attraction measured exhibited medium to high degree, so do RE. The main factors for attraction ranked as environmental characteristics, thematic features, and activity features. In addition, the main factors of RE ranked as experience value, consumption value, and education value. (4) The regression analysis of attraction and RE on the WR revealed that RE has a significantly higher predictability for revisiting willingness than attraction. Moreover, the RE plays a partial mediator role between attraction and WR. The study found that RE has a significant effect on WR than attraction and some suggestions were made for future research.