The Application of the Planned Behavior Theory on Purchase Intention and Green Consumption Behavior towards Organic Products
碩士 === 國立雲林科技大學 === 休閒運動研究所 === 106 === The purpose of this study is to apply the Planned Behavior Theory on discussing the relationsips among attitude, subjective norm, and perceived behavior control, purchase intention and green consumption behavior of organic food consumers. The subjects are 162...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ew7qa8 |