Research of growth strategies in small and medium enterprises – Using food company G as an example

• Main Authors: Hsieh, Meng-Fu, 謝孟甫
• Other Authors: Chen, Cheng-hsui
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/jtjjqt

碩士 === 國立雲林科技大學 === 企業管理系 === 106 === This research is aimed at growth strategies of small and medium enterprises, focusing on risk management, differentiation in value-added services, and maintaining competitiveness, while increase in products and services in order to gain market share. Especially focus on how to achieve a balance between company’s own private label and OEM for other companies. This is a case study research, collects primary data and information through interviewing relevant personnel. Then analyze all materials with secondary information and research’s own experience and observation. It is found that; 1.The company takes on a conservative approach, and gave up sales growth in order to face the food safety crisis. 2.The company had given up its own private label, and focus on ODM/OEM business. Furthermore, combines R＆D and sales to make a professional sales team. 3.Through some low-profit ODM/OEM businesses, the company learns quality control and marketing techniques, making it more competitive. 4.The company sales its own products in bulk at low price, so the competitors can use as ingredients. This not only increases scale of economy, lowers the cost but also makes the competitor less likely to go for vertical integration. 5.Using products and area differentiation, making own pirate brand and ODM/OEM business possible. 6.Introduce new products and services to new markets through research, purchase and mimicking. 7.Given up vertical integration of raw material sorting, due to limited resources and incompatible scale. Instead, secures steady ingredient supply through long-term contract and relationship building. 8.The family whom owns the company focuses on building the core business, and are equipped with skills and knowledge. Hopefully, this study would be of help to those small food companies growing their own business.