Turning on Green Action: What Affects Green Program Participation?

碩士 === 國立雲林科技大學 === 企業管理系 === 106 === Although consumers are more concerned about the issue of environmental protection, there is a big gap between their attitude and actual behavior. It become more important for firm to induce consumers to protect environment and increase consumers’ willingness to...

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Bibliographic Details
Main Authors: Jhen-Yun Huang, 黃貞云
Other Authors: Chyi Jaw
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/w5cfsy

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