The Analysis of Forging Parts Industry Strategy - A Case Study of K Company

• Main Authors: Wang,Chun-Jou, 王俊柔
• Other Authors: Lei,Han-Sheng
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/6rfqa4

碩士 === 國立雲林科技大學 === 企業管理系 === 106 === The development of Taiwan's traditional manufacturing industry has been faced with the low-cost competition from mainland China and Southeast Asian countries in recent years, and is impeded by the poor economy of Taiwan and the lack of raw material supply. In particular, the forging industry, commonly known as the iron-making industry”, is limited by the small scale of operation, difficulty of market exploration, lack of research and development capabilities, volatility of alloy steel market, sluggish domestic demand, poor working conditions, inadequate supply of employees, residents’ opposition to noise, and other adverse factors, which together lead to the difficult development of the industry. In addition to its original factory in New Taipei City, Company K has extended to mainland China, Indonesia and other places in recent years. It has expanded its production from hardware parts to auto parts, from ferrous metal forging to non-ferrous metals forging. K’s layout and sound development should be an example for Taiwan's traditional industries to observe and verify in terms of management strategy theory and practice. This study explores the characteristics, current situation and development trend of Taiwan's forging industry through exploratory discussion supported by qualitative interviews, and sheds light on the advantages and opportunities of Taiwan's forging industry and the key factors in the use of business strategy and success of Company K through SWOT analysis, Porter's Five forces model, Business strategy, Corporate competition strategy analysis and Resource–Based View. Findings: 1. Industry advantages and opportunities: in recent years, countries have issued more stringent laws and regulations on noise and environmental protection. The establishment of a forging company must meet very high requirements. Since the replacement of forged products is not easy, the demands for auto parts and industrial products in Taiwan and the mainland are growing steadily, and the good product yield rate can be better controlled than casting products, under the trend of lightweight and energy saving, there are opportunities to share the market of casting products. 2. Enterprise’s competitive advantage: With the down-to-earth corporate culture, the strong orientation of the management on the company, the integrated system, the high degree of compliance and the complete development capability, the company provides cost-competitive products with a one-stop supply capacity. The existing investment enterprise layout is complete and complementary to the peers in Taiwan and the mainland. The company has established a long-term, close and strategic supply relationship with automobile customers and industrial product customers.