| Summary: | 碩士 === 國立雲林科技大學 === 創意生活設計系 === 106 === Design is a kind of logical creation behavior. Therefore, after considering various information and intelligence, designers will gradually analyze and explore according to people's needs, and then use unique aesthetics to interpret ideas and achieve exciting works. Green hotels have been in the world for many years. Every hotel has different focus on green environmental protection. The only thing that is the same is that we hope to do our best for the earth. In today's generations with strong tourism demand, the competition is more and more intense. How to use environmental protection in many accommodations The premise is favored by the residents, which in turn leads to consumer behavior. I hope to explore the consumer's accommodation experience review and analyze the expectations of the green hotel experience design.
The hotel industry is a resource-intensive industry, so we should do everything we can to reduce the impact on natural resources. The reason is very simple. In fact, it is a challenge to implement. Good design is a good business, and the more attention is paid to the brand. The more emphasis is placed on design, the good design can make passengers feel comfortable, and unconsciously also plant good factors for environmental protection, using human empathy and understanding to design experiences and create opportunities for active participation and participation. This study "study on the elements of the green hotel experience design from the current situation of the hotel industry", "the criteria for analyzing the green hotel experience design from the customer satisfaction analysis", and "understand the consumer's behavior towards green consumption will" research and investigation. First, use the expert interview method to learn the current situation of the hotel industry, and then use the content analysis method to integrate, and carry out the Mann-Whitney U test and the orderly Logis regression to converge and extract elements, and integrate the design. Get out of the green hotel experience design direction to understand the consumer's thoughts and feelings about the green hotel experience design.
The times have changed. What we want to do is not just to maximize the value of business. Humans have developed into this era. We don’t need to grow any more quickly. We need to rethink the architecture, a model that can be sustainable. Now that the ecological crisis is about to reach its boiling point, the key to solving the economic crisis and the ecological crisis will emerge in the emerging green wave. As the public's awareness of sustainable development increases, travelers will also pay attention to the proportion of services that hotels implement green initiatives. In the face of increased consumer environmental concerns and increased pressure on resource over-use, the hotel industry is bound to consider more ways to change. To give consumers more opportunities to enjoy green consumption and green service experience. The younger generation of consumers will have more interest in environmental issues and will be more likely to become a demand.
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