| Summary: | 碩士 === 國立雲林科技大學 === 工業設計系 === 106 === At present, enterprises design or develop new products, mostly in a user-oriented approach to design, user-oriented emphasis on user participation in the experience, but some of the requirements are not available from the product to the user. Therefore, the service design through the combined design of the tangible product and the intangible service can meet the needs of users (consumers). The Service Experience Engineering approach evolved from 2007 when systematic research and engineering was used by companies to develop new creative products with a success rate of 61.5%. With changes in economic patterns and spending habits, service design shouldn’t only serve service innovation. In terms of products, it is necessary to combine services from functional areas or after-sale services through Service design tools to find the hidden needs of users, but also from the point of contact between the product and the user to find the demand and do innovative design, in order to change the consumption patterns in today's society to attract consumers to buy. This study uses the Service Experience Engineering to study the service flow from the electric reel, from the demand discovery, service experience insight, service design to service function deployment. The object of observation is the electric reel users. Compare the differences between user-oriented and SEE-based design flows that explore the differences in design flow, marketing, product function, and user needs.
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