A Study on the Influence of Integrating Marketing Communication, Service Quality, Tourists' Satisfaction and Revisiting Willingness——Taking Miaoli Leisure Agricultural Area as an Example

碩士 === 育達科技大學 === 行銷與流通管理所 === 106 === In recent years, as people’s health awareness has risen, the opportunities for outdoor activities during leisure time have increased significantly. After Taiwan’s accession to the WTO, agriculture has been officially transformed into leisure agriculture, and th...

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Bibliographic Details
Main Authors: LIN, TZU-HSUAN, 林紫瑄
Other Authors: LI, YI-XIANG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6netya