Research on the Main Criteria of Decision-making Factors that Affect Consumers' Purchase of Residential Fire Alarms

• Main Authors: LIN,YI, 林毅
• Other Authors: Hung-Teng Chang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/223y96

碩士 === 育達科技大學 === 資訊管理所 === 106 === The average number of fires in Taiwan in the past five years was about 1600. Among them, the average number of fires in residential places such as independent houses and collection houses was about 749. The annual loss caused by fires was NTD 700 million. In order to fundamentally prevent the occurrence of fire, the government vigorously promotes the installation of residential fire alarms, but it only subsidizes one residential fire alarm for each household. However, installing only one residential fire alarm is not sufficient to warn all residents to escape in the event of a fire. Therefore, alarms for other living spaces and passages must be purchased by the residents themselves. This study defines the decision-making factors that affect consumers' purchase of residential fire alarms, builds the decision-making hierarchical structure, and discusses the weight of decision-making factors that affect consumers' purchase of residential fire alarms through the Analytic Hierarchy Process (AHP). This study used the expert questionnaire to gather anonymous expert opinions, and conducted literature review. After integrating expert interview results, this study developed the Delphi questionnaire and conducts surveyed on people of different age, so as to obtain the weight of decision-making factors that affect consumers' purchase of residential fire alarms. The results showed in the main criteria of decision-making factors that affect consumers' purchase of residential fire alarms, the public places the greatest emphasis on the dimension of the alarm itself, followed by the dimension of the alarm’s alert mode. In the secondary criteria, it shows that the price of the alarm itself, detection accuracy and the useful life of the alarm are particularly important for influencing consumers to purchase residential fire alarms. As seen, factors related to the dimension of the alarm itself have a certain influence on consumers' purchase of residential fire alarms (consistency and continuity), which affects VI consumers' decision-making mode of purchasing residential fire alarms. It is the most important factor affecting the purchase of residential fire alarms.