Enter Strategy Investigation of Market in Southeast Asia for Taiwanese Cross-Border E-commerce

• Main Authors: HONG,YONG-CYUAN, 洪永全
• Other Authors: LYU,JIA-HONG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/s2tn77

碩士 === 育達科技大學 === 資訊管理所 === 106 === Enterprises must grasp the orientation of the market, analyze the overall competitive environment, and divide themselves and competitors as a whole. The overall advantage is the market share of competition. Based on this theoretical basis, SCOTT analysis is then used to measure the company's own strengths and weaknesses to assist in its overall judgment and make correct decisions, and use multi-attribute decision analysis methods to improve the quality of decision-making. This is the purpose of this study. The range of Taiwan's Lanchester rule for the Southeast Asian market is 0.20, and Taiwan is 3 to 10 times less competitive than other countries. The strategy for Taiwan's cross-border electronic commerce to enter the Southeast Asian market is (1) the establishment of a cross-border e-commerce infrastructure environment and (2) the cross-border e-commerce energy distribution entity channel for small and medium-sized enterprises to open up new southbound markets. (3) Institutionalization of Talent Support: Cultivating our country to expand sales of new Southbound national e-commerce talents.