The study on Outcomes and learning satisfaction effect by advertising image into PISA reading course on different learning styles --An integrate and interpret Reading Process views

碩士 === 吳鳳科技大學 === 應用數位媒體研究所 === 106 === This research is to discuss TV advertisement concrete, splendid and brief characteristics, in reading strategy teaching, whether can promote the students’ study result in different study style student's study result. This research uses field experimen...

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Bibliographic Details
Main Authors: Wu,Chia-Jung, 吳佳蓉
Other Authors: Weng,Fu-Mei
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/7vs42r
Description
Summary:碩士 === 吳鳳科技大學 === 應用數位媒體研究所 === 106 === This research is to discuss TV advertisement concrete, splendid and brief characteristics, in reading strategy teaching, whether can promote the students’ study result in different study style student's study result. This research uses field experiment to teach, and use paper test and on-line questionnaire to collect data. The object of the experiment is a group of eighth grade students in a public junior high school in Chia-yi City , and makes the result analysis to the different study style students. Further understood each kind of study style students have a positive effect on the learning outcomes of teaching material. And discusses the difficulties encountered by students with poor learning outcomes.The findings may provide teachers who need to use this teaching material on students. Findings were summarized as following: 1.Students who enjoy reading are not limited to paper reading. 2.Advertising image applied on teaching has marked effect on learning effectiveness of all of the learners, especially the Reflectors. 3.Learning satisfaction has higher effect on Activists than Theorists. 4.Learning effectiveness and learning satisfaction have lower effect on Theorists