A Study of Online Live Concert Consumer Habit Based on the UTAUT2 Model
碩士 === 文藻外語大學 === 國際事業暨跨文化管理研究所 === 106 === Since the Recorded Music market has declined, and the Experience Economy has risen up. “Concert” which regarded as a kind of promotional campaign is getting thriving. Due to this developing trend, as the digital technology was growing, the Online Live Conc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97faf7 |