A Study of Experience Value and Customer Loyalty – A Case of Traditional Manipulative Therapy

• Main Authors: YU,HSIUNG-YUAN, 葉紘源
• Other Authors: WU,YAN-KUEN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/dcmsjf

碩士 === 萬能科技大學 === 經營管理研究所在職專班 === 106 === This study aimed at understanding the residents of Taoyuan district to understand the traditional conditioned experience of conditioning experience, as well as the traditional conditioning experience after conditioning. To understand the individual characteristics of customers for the experience of value and other factors under the consideration of the relationship between customer loyalty. According to the personal traits, experiential value and customer loyalty of this research, this dissertation refers to the relevant discourse of Chinese and foreign scholars in order to develop the research framework of this dissertation and further understand the influence of individual customer and experience value on customer loyalty. This study will collect samples by questionnaire, with people who have been in contact with the rehabilitation of the body as the main questionnaire survey, a total of 250 questionnaires were distributed, a total of 200 valid samples were recovered, the effective recovery rate was 90%, the data obtained using SPSS 22.0 statistical software Data processing and analysis, statistical methods include narrative statistics, cross-aalysis, reliability and validity analysis, factor analysis, demographic variables and multiple regression analysis to verify the hypothesis relationship. It has been found that there is a significant positive relationship between customer personal value and customer loyalty in terms of customer satisfaction. Customers who come in contact with Minagawa through word-of-mouth communication, and the results and experience of customers who have experienced the entire treatment of Minamata, will certainly improve customer loyalty and will also be willing to Introduce those around you and those in need to participate in this therapy. To sum up, allowing the entire industry to be rehabilitated by massage can be given more attention and can be continued. It can also provide the basis for the government's promotion of policies and contribute to the consideration of future academic research and the planning of relevant units.