| Summary: | 碩士 === 臺北市立大學 === 體育學系 === 106 === Abstract
This research examines the effect of Triathlon participants on local economy, taking example from the case of CTML Sun Moon Lake National Triathlon. In this research, we used questionnaires to survey the participants of Sun Moon Lake National Triathlon; 450 questionnaires were distributed while 416 returned with valid results, making a 92.44% return rate. Applying the Input Output Analysis (I-O Analysis) and Travel Cost Method (TCM), we have come to the conclusion as below.
1. The result of TCM analysis shows that the intangible economic benefit of the event is NT$12,981,852. This demonstrates that, regarding the participants’ personal impressions, the recreational benefit of the Sun Moon Lake Triathlon was acutely higher than the tangible economic benefit estimated by the I-O analysis.
2. According to the result of A-O analysis, the tangible economic benefit of Sun Moon Lake Triathlon can be broke down to an output of NT$4,216,767, input of NT$2,919,000, and the employment of 0 people.
3. according to the individual industry of Input Output Analysis, Arts, Entertainment and Recreation industry, Accommodation and Food services industry, Transportation and Storage industry, and Information and Communication industry enjoyed the most input, output, and employment increase. It is certain that the event had substantial contribution to the local economy.
Keywords : Triathlon, Travel Cost Method(TCM), Input Output Analysis(I-O Analysis)
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