| Summary: | 碩士 === 台南應用科技大學 === 生活服務產業系生活應用科學碩士班 === 106 === Modern people have abundant information in this time. The Pursuit of popularity and beauty keeps pace with the times. The hair designer''s hairstyle design ability is an im-portant asset that cannot be replaced by herself. If the designer can make the work m-ore fun and meet the needs in a good work environment. They will have a higher work motivation. It can stimulate its creativity. If the hairdresser asks employees to identify with the organization and can also make it more work. In recent years, the hairdressin-g industry has become increasingly sophisticated. How hairdressing companies create new styles and sustainable management through employees. It involved with hairdres-sing practitioners in organizational identification, work motivation, work commitment and creativity.
The purpose of this study was to investigate the influence of hairdressing practitioners on their motivation, work commitment and creativity. This study uses a Questionnaire Approach and partial least squares PLS (Partial Least Squares) for questionnaire anal-ysis. Through bootstrapping repetitive sampling. Using 337 valid samples were rando-mized and 5,000 times were repeatedly taken as parameter estimation and analysis. Studies show that organizational identity has a positive effect on work motivation. Or-ganizational recognition has a positive and significant impact on work commitment. Organizational recognition has a positive impact on creativity. Work motivation has a positive effect on creativity. Work motivation has a positive effect on work commite-nt. Organizational identities can have a positive impact on creativity through work m-otivation. From the research results, we can see that hairdressing companies can effe-cttttively improve the recognition of the hairdressing practitioners and promote their work motivation. It will effectively increase work involvement and hairstyle creative-ity. Not only positively enhance the professional skills of hairdressing practitioners, and relatively improve business performance. I hope this study can provide reference to the hairdressing industry operators and practitioners. For fostering the development of managers and employees to benefit the development of the company.
|
|---|
