| Summary: | 碩士 === 大同大學 === 資訊經營學系(所) === 106 === The Internet is an indispensable part of modern people's lives, for shopping, new products, information, information, tourism and food, many companies have spotted the Internet market and have invested a lot of money in the Internet, to increase the visibility of the company’s image and the visibility of its own products. the ranking and visibility of the search engine’s results pages are relatively more important, usually companies want to increase their rankings in search engines, the most commonly used method is to pay for advertisements and make the company the name or product can be found on the first page of the search engine results page. the paid advertisement area appears, this method is effective in a short period of time. it can also be used by some people who are interested in using the black hat SEO mode such as spam, page skipping, stacking keywords, a large number of links, etc., increase the number of clicks and views in a short period of time, resulting in a large number of invalid clicks for customer-paid advertising webpages, which also require paying a large fee and no effect, when the result is not successful, the customer may not pay, cost and the webpage may disappear from here. General small businesses or individuals are using natural ordering, white hat SEO models such as website architecture optimization, website content innovation and update, picture tagging and title keyword optimization, this white hat SEO method needs a lot of time to manage the site architecture and in terms of content, it takes 1 to 3 months for the natural ranking method to take effect on the search engine results page. This article refers to relevant information on webcasts, research and discussion found that the need to watch more traditional TV users over the past few years, has slowly moved to watch online video, and this trend is growing rapidly, so the integration proposes to optimization strategies of improving search engine on live-streaming, using webcasting strategies to target the target website, which in turn increases the website’s clickthrough rate and pageviews. Three similar experimental websites were established, two control groups and one measured group were conducted using similar content and website architecture, the actual measurement group put on the optimization strategies of improving search engine on live-streaming, the method proposed in this paper was verified by experiments in the same environment, under the search engine results page, the ranking of web pages was significantly better than that of the control group, which confirmed that the webcasting strategy was effective.
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