| Summary: | 碩士 === 大同大學 === 事業經營學系(所) === 106 === In the display industry, the market share of the top five foundries has reached 78.2% of the world, among which the TPV has reached 35.6%, and brand AOC and Philips has a market share of 13.1%. And the three companies (TPV, AOC, and Philips) have their business strategy cooperation relationship with each other. It can be seen that these three companies have a very important role in the display industry. This case study explores the current and current status of the display industry through case analysis and discusses the successful strategies and innovations of the three vendors. The study found that TPV’s successful competitive strategy significantly improved product quality for automated testing of R&D units. Not only its own brand (AOC and Philips), but also it was able to obtain orders for other OEM designs, bringing its overall share to 35.6%. Far exceeds the next 14.1%. At the same time, the study found that industrial innovation can be achieved in four areas: reducing costs, improving product quality, eliminating random create projects and creating new applications for display areas, enabling them to establish in the competitive display industry.
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