A COMPARATIVE CASE STUDIES OF COMPETITIVE STRATEGIES AND OPERATION MANAGEMENT OF TAIWANESE, KOREA AND JAPANESE LITHUIM BATTERY PACKERS

• Main Authors: Chia-En Lee, 李嘉恩
• Other Authors: Yung-Kuei Liang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/4dk3p5

碩士 === 大同大學 === 事業經營學系(所) === 106 === Recently it is popular for portable electrical product and new energy for electrical car and electrical storage system. The demand of Lithium battery is increasing. Japanese manufacturer dominated Lithium battery market in the beginning. Taiwanese and Korean manufacture also join this market and take remarkable place. The manufacturer of Taiwanese, Japanese and Korean are leading this market now. In this research, we use case analysis to discuss bout the history and trend of Lithium market and competitive strategy and threat from a representative Lithium battery packer from Taiwan、Japan and Korea. The research object is from three different countries so we add Hofstede’s research of national culture about the influence of business management. We hope find the better competitive strategies and business management for Lithium battery packers though below questions in our research. 1. The trend and direction of development in Lithium battery pack? 2. The business model of Lithium battery packers? 3. The competitive strategy of Lithium battery packers? 4. The competitive threat of Lithium battery packers? 5. The National culture and corporate management of Lithium battery packers? Keywords：National Culture, Value Chain, Industrial Structure, Competitive Strategy, Business model, Lithium Battery