THE EFFECTS OF PRODUCT INNOVATIVENESS,CUSTOMER NEWNESS, SUBJECTIVE NORMS,ATTITUDES AND SELF-EFFICACY ON SALESPEOPLE INTENTION OF SELLING NEW PRODUCTS
碩士 === 大同大學 === 事業經營學系(所) === 106 === For most companies, developing and marketing the new products continuously, and let the company obtain the necessary profit is one of the key factors to sustainable operation in the future. British Innovative Economic Research Scholar, Freeman believed that it’s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2t448b |