Research on Leisure Demand and Satisfaction of Passengers in National Highway Service Area--Taking Qingshui and Taian Service Area as an Example

碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士班 === 106 === In this study, the project and content of leisure needs and satisfaction in the service areas of Tai'an and the Qingshui Rest Station were combined to collect large-scale facets and 30 questions. Questionnaire surveys were conducted on the needs and...

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Bibliographic Details
Main Authors: LIN SHU- CHUAN, 林淑娟
Other Authors: YEH LUNG-TAI
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/94253u
Description
Summary:碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士班 === 106 === In this study, the project and content of leisure needs and satisfaction in the service areas of Tai'an and the Qingshui Rest Station were combined to collect large-scale facets and 30 questions. Questionnaire surveys were conducted on the needs and satisfaction of the service areas by tourists and passers-by. The collected questionnaire data were archived and analyzed using SPSS statistical software. Reliability analysis, narrative statistical analysis, mean difference analysis, t-test, and variance analysis were used as analysis tools. SPSS statistical software was used as the analysis tool. The tools for processing data analysis to understand the basic information of respondents and the current status of passengers' use of the National Highway Qingshui and Taian service areas. The results of the study have obvious differences. The most satisfying items for passengers in the Taian service area are the cleaning and maintenance of the cleaners, and they are most dissatisfied with the National Drivers' Lounge and shower facilities. Respondents targeted up to seven in this trip to travel and visit relatives and friends. In the rest service area, the number of visitors within 30 minutes is up to 60%, of which more than 80% will be consumed within the station; the Qingshui service area's visitors are most satisfied with the next time. The rest of the service area will be revisited, and the most dissatisfied are the National Motorist Lounge and shower facilities. Respondents reached up to eight in the trip and became friends and relatives. In the rest service area, up to 60% of the visitors stayed within 30 minutes, and more than 90% of the visitors spent at the district station.