A Study on the Training Performance of Chinese Banking Service and Marketing from the Perspective of Taiwanese Consulting Firm

• Main Authors: Jia-Xuan Lu, 陸嘉璇
• Other Authors: Chang-Ching Lin
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/q6q38c

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 106 === This study is based on case studies and uses actual case statistics, literature reviews, and other information for information analysis. It mainly discusses the test and impact of the marketization of interest rates on the banking industry. From the perspective of Taiwan consultants, it studies the effects of education and training on the services and performance of mainland Chinese banks. This study confirms from empirical results. First, the bank''s project education and training can indeed bring about a significant increase in the effectiveness of banking financial product sales. Secondly, to improve the bank''s service level, and to improve the quality of the banking customer''s structure, as well as to enhance the quality of service and sales performance. Thirdly, the optimization of the operation process of the bank''s business hall constitutes the main key to enhance the overall performance of the bank.