Exploring Action Payment Adoption Intention
碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 106 === Action and mobile payment is the hot consumption payment nowaday. The puspose of this research is to exploring action payment adopting intent. There are 1500 questionnaires and 1381 questionnaires was adopted, the validity rate is 92.1%. The result point...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w57x58 |
| Summary: | 碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 106 === Action and mobile payment is the hot consumption payment nowaday. The puspose of this research is to exploring action payment adopting intent. There are 1500 questionnaires and 1381 questionnaires was adopted, the validity rate is 92.1%. The result point out that three moderator variables: hedonic value, laziness, relative interests can significant affect mobile payment adoption.
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