Facebook Advertising Effect: A Cross-Cultural Perspective

碩士 === 淡江大學 === 商管學院經營管理全英語碩士學位學程 === 106 === There are 2.13 billion monthly active Facebook users in the fourth quarter of 2017 in the worldwide. Over the past few years, the phenomenal growth in such a social network site has attracted the attention of companies to tap into these potential benefit...

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Bibliographic Details
Main Authors: Chanakarn Borisutsawat, 馬冰冰
Other Authors: 張瑋倫
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/s25t4b